Website Analysis And Consultation

A website Analysis is an important task that needs to be undertaken before proceeding with the SEO process. Without a website analysis any investment in SEO and PPC marketing is an exercise in vain. SEO is a part of marketing and should be done carefully with right approach. A thorough analysis whether the website lacks organic exposure or has poor quality inbound links or has poor user experience, etc. should be done well in advance.

What are the things which are done in the process of website analysis has to be understood first. It is the study and understanding of the following:

Website analysis requires study of home page whether it is informative or does it offer the proper context for visitors. Similarly, the analysis of navigation whether it is consistent from page to page or whether major sections have local navigation, etc. have to be done well before any advancement. Similarly, site organization and its user-friendly appearance is studied. Study and analysis of links and labels is crucial for website analysis, as it is it which can be used to understand the usability of links.

Study and analysis of content of the website is done so that determination can be done whether it matches to the mission of the organization and the needs of the audience or not. Nonetheless, it is the study of the performance of the web pages of the website which determines whether users have issues opening them or not. More time a page takes in opening up, more are the chances of reader going away from the page.

Website Analysis and consultancy services:

After in-depth study of the website, ideas regarding the site optimization are offered to the client. The fundamental principle of website analysis is to provide professional site optimization ideas to clients i.e. how the website can be optimized by adjusting or readjusting the keyword density, Meta tags, internal links structure, on-page content, website design, etc. An initial discussion is then done with client where issues such as client's enterprise, company history, past SEO experience, etc. are asked.

Similarly, the website analysis includes the study of competing websites. A comparative analysis is necessary to see which factors are working for rival websites and to identify the approaches which can work for client's website. Post-website analysis various expert tips to improve the website and its web rank are suggested to the client and a road map how these steps would be implemented is shown to the concerned client.

The entire approach to offer website analysis and consultation service is to help out the concerned client in promoting his site rankings, online exposure, PPC utilization, etc. A good SEO company will provide customized search engine optimization and cater to the clients need with a great deal of dedication. The decision regarding SEO solution depends a lot upon the specific requirement of a client and his website.